The Best Selling Cars in Australia in 2023

These are the cars Australians want, the sales figures do the talking.

2022 Toyota RAV4 SE Hybrid 016 scaled
RAV4 SE Hybrid | Toyota

In 2023, the Australian automotive market showcased its unique tastes and preferences, with sales figures revealing the top contenders in the country’s car industry.

The lineup of the best selling cars in Australia presents a fascinating mix of utility, performance, and innovation. Let’s delve into the models that Australians drove off the dealership lots more than any others, reflecting the nation’s love for rugged utility vehicles as well as compact SUVs.

1. Ford Ranger: The Unquestioned Leader

The Ford Ranger Australia best selling vehicle

Leading the pack with a staggering 63,356 units sold, the Ford Ranger stands as the epitome of versatility and reliability. This pickup truck, renowned for its robust performance both on and off-road, has captured the hearts of Australians. Its appeal lies not just in its power, but also in its advanced technology and comfort, making it a top choice for both work and leisure.

2. Toyota HiLux: Close Second

Not far behind, the Toyota HiLux secured its position with 61,111 units sold. Known for its durability and strength, the HiLux has been a favorite among Australians for years. Its ability to blend workhorse capabilities with everyday practicality has cemented its place as a top contender in the Australian market.

3. Isuzu D-Max: The Rising Star

The Isuzu D-Max made an impressive mark by selling 31,202 units, showcasing its growing popularity in Australia. With its rugged charm, excellent fuel efficiency, and state-of-the-art safety features, the D-Max appeals to those who seek adventure without compromising on comfort or security.

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4. Toyota RAV4: The Family Favorite

The Toyota RAV4, with 29,627 units sold, continues to be a preferred choice for families across Australia. This compact SUV is celebrated for its spacious interior, fuel efficiency, and reliability. It’s the perfect companion for those who desire a vehicle that excels in both urban commutes and outdoor escapades.

5. MG ZS: The Affordable Compact SUV

Rounding off the list is the MG ZS, with 29,258 units sold. This model has quickly become a favorite due to its affordability, stylish design, and impressive features. It represents the growing market trend towards compact SUVs that offer value without compromising on performance or aesthetics.


The best selling cars in Australia in 2023 highlight a diverse range of preferences, from rugged utility vehicles to compact SUVs. These models have not only met the demands of the Australian market but have exceeded expectations in terms of performance, reliability, and innovation. Their success underscores the evolving trends in the automotive industry, where versatility and efficiency become increasingly paramount.